And the companies get what they want, your opinion in tangible form. By these methods companies can get better publicity. They could publish this in magazines against competitors’ products thus making for promotional material. Since people tend to believe statistics, this would be very strong promotional material too.
The companies could also use the surveys for market research. That is, based on the analysis of a number of survey questionnaire results experienced teams will be able to determine how to improve their product. They would understand what they are doing wrong and what right. They would also be able to get ideas for new products. Remember the famous adage “Consumer is King?” Well they will be able to know their king’s mind through these surveys and act accordingly in their future endeavors. Thus the totally free stuff is totally worth their price for the companies too.
With the economy being so bad these days, we would all be happy to find something for nothing. Luckily, there are plenty of places online where anyone can do exactly that. Sure, it does take a little, time, but you would probably be surfing the net anyway. Instead of aimlessly clicking away, why not do something that actually leads to some free stuff arriving at your doorstep?
Companies these days are always looking to get consumers to buy and talk about their stuff. One of the ways that they do this is by giving things away to get them out in circulation. While it is highly unlikely you will win a large percentage of the contests or surveys that you fill out, there will probably be enough free stuff coming through the mail to make it worth your while.
One method that many people forget about using is memberships. Some of these cost a few bucks to join, but they often give out lots of free stuff to members if they are willing to write a review. Golfers are lucky enough to have several clubs available to them, most offering lifetime memberships for less than $50. They will randomly receive products in the mail and get to keep them as long as they offer honest reviews. The more reviews they turn in, the better chance they have of getting higher-end equipment during the next testing period.
Online surveys are another outlet to use. The one drawback about these is that they do take some time. Most of the online survey clubs will allow the members to earn points that can later be traded in for different goods. The more time required to complete the survey, the more credits they earn. An additional drawback to these is that it can take up to ten or fifteen minutes of screening questions only to find out you do not qualify.
This is similar to the questionnaires that come through mail or the telephone surveys that you get except that you get totally free stuff for taking these. And the companies get what they want, your opinion in tangible form. By these methods companies can get better publicity. They could publish this in magazines against competitors’ products thus making for promotional material. Since people tend to believe statistics, this would be very strong promotional material too.
The companies could also use the surveys for market research. Free Samples By Mail,
